Combs endorsed and promoted these initiatives, often involving his adult children and friends as paid influencers and spokespersons.” (The lawsuit also includes a photo of Combs smiling while holding a bottle of Ciroc Summer Watermelon.)ĭiageo also called the allegations about Rust’s comments “unequivocally false,” adding: “To the contrary, Mr. “The Cîroc Summer Watermelon flavor had been Mr. Of the watermelon-flavored tequila, Diageo said it presented that flavor “along with other tequila flavors” to Combs because of the success of Ciroc Summer Watermelon. If they had actually taken the time to comprehend his concerns, and lived up to the agreements they signed, we wouldn’t be in court today.”Īmong the items Diageo denied in its new filings were Combs’ claims about the watermelon tequila and the comments allegedly made by Rust. Combs was saying and brushed them off as threats and demands for money. The sad truth is that they never truly listened to what Mr. Combs concerns about race and diversity issues. Hueston, a lawyer for Combs, responded in a statement shared with Rolling Stone: “Diageo claims its executives were available to hear all of Mr. Combs demanded that Diageo pay him $100 million and threatened then to ‘reach out to every news outlet’ to ‘burn the house down’ and cause maximum damage to Diageo and the DeLeón brand, by making public accusations racism if Diageo refused to write the check.” “For example, in May 2021, following Diageo’s public commitment of $100 million to help with COVID recovery for the hospitality sector and underprivileged communities, Mr. To that end, Diageo accused Combs of repeatedly seeking lucrative payouts while threatening to go public with accusations of racism against the company. The liquor company insisted it has “disproportionately supported and grown the DeLeón brand despite Combs Parties’ repeated failures to live up to their own commitments.” They also said, “Combs has focused on one thing only: his own self-enrichment.” Diageo called the claims “false and reckless” at the time and continued to say as much in their new filing.
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