![]() I appreciate that it won't be for everyone and for my other wash each week, I do still incorporate nourishing haircare into my routine, alternating it with this because I do still thing moisture and hydration are important (they just work in a totally different way to the K18). ![]() It also took me a while to figure out how much to use. It was definitely an adjustment for me to forgo the rich, oil-focused hair masks I usually reach for and pin everything on this. Now I've given you the layman's version of how this product works, let's move onto my personal experience with it. It's also designed to work for all hair types, from straight and fine through to a 4C. I personally used it for every wash for a few weeks and then shifted to once a week (I typically wash my hair 2-3 times a week, for reference). You can't really overuse this product either - if you want to reach for it for every wash, you can totally do that. This is a pretty big shift for a lot of people, though once you get into it, it is refreshingly quick and simple perfect for weekday mornings. The product is designed to be left in the hair. ![]() It's a leave-in product that you need to let activate for a minimum of 4 minutes before applying any other oils or styling products (leave-in conditioner, detangler etc.) But, essentially: your hair needs to be as clean as possible without any residue or product on it when you use the treatment and it needs to be damp but not soaking wet. Additionally: you shampoo your hair (if you use a lot of product, you may want to reach for a a clarifying formula so the product can get in), apply this and they recommend you don't condition afterwards. It's £55 for 50ml and it's leave-in, so you really have to get out of that 'slather it on' mindset that I have and that I'm sure you have with traditional wash-out hair masks. You apply 1-2 pumps from roots to ends, depending on how much hair you have. Ok, the first thing to say with this product is that the way it works and the way in which you need to use it will probably feel quite unintuitive but you kind of have to trust the process and be ok with doing your haircare routine a little differently.
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